Cold Email Deliverability Best Practices (FULL GUIDE)

December 9, 2023

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Mastering Email Campaign Volume Management

Effective management of your email volume is pivotal from the very beginning of your email warm-up stage, continuing throughout the entirety of your cold email outreach.

Key Principles for Email Volume:

  • Restrict your daily email count to no more than 40 per account.

  • Ensure a thorough warm-up phase for your email accounts, lasting at least two weeks.

  • Leverage technology such as Smartlead for optimal warm-up/sending ratio balance.

  • Progressively augment your email sending quantity across a minimum period of one week.

Lead List Verification: A Necessity

Commencing an email campaign with a list of unverified leads can significantly undermine your efforts. The consequences of neglecting this step include:

  • Increased instances of email bounces due to non-existent or incorrect addresses.

  • Deterioration in the reputation of your email sender profile.

  • A higher chance of your emails being relegated to spam folders.

  • A consequent further decline in your email reputation.

Validating your leads is crucial to avoid these issues.

Email Messaging: Key Strategies

Your email content should be crafted with these guidelines in mind:

  • Utilize spintax for dynamic and diverse email content.

  • Minimize the inclusion of words typically flagged as spam.

  • Avoid embedding links in the initial email to new contacts.

Simplicity and precision are the hallmarks of effective email content.

The Importance of a Custom Tracking Domain

Setting up a custom tracking domain is integral for tracking vital statistics like email open and response rates. This process, which takes just a couple of minutes per domain, provides invaluable insights into the effectiveness of your email strategy.


Don't send cold emails from your main domain.

Always use multiple secondary domains for everything outreach related, and don't make it related to your main domain (with your website) as it can make your actual emails land in spam!

Learn better from video? Here is the whole video breakdown of the cold email deliverability guide.

If you are an agency owner:

  • doing over $5k/month

  • able and willing to invest multiple 4 figures into lead gen

  • have case studies and testimonials

and are looking to:

  • inflate your tax bill

  • get on 15-40 sales calls every month with your dream prospect

  • looking for email marketing only pay for every call you get on (no retainers)

book a time on THIS calendar link below to see how we can work together.


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