We brought Fred 2 new clients within 6 weeks (REAL ESTATE)

If you're in the real estate industry, this step-by-step guide should give you actionable steps to setting up an effective cold email to personalize relevant messages directly to your prospects at scale.

The best part? It's not any of the mainstream methods you might think it is.

This is something that you can set up for a few hundred bucks and is one of the most reliable ways of driving B2B leads to fill your pipeline.

The Challenge

Fred runs a real estate cold calling center named Alta Leads, specializing in helping property management companies secure quality leads nationwide. Despite having a solid service, Fred's challenge was increasing visibility and attracting more clients in a competitive market. This is when Fred reached out to us to see how we can help.

Step 1: Cold Email Infrastructure Setup

Fred began by setting up an infrastructure for cold emailing. This included creating multiple email accounts and domains to ensure a wide-reaching campaign that maintains a high deliverability rate. To be specific, we used 15 domains, with each domain being connected to 2 separate email accounts.

This allowed us to send close to 900 emails every single day without having to worry about being marked by spam.

Using Smartlead.ai, Fred automated the sending process and ensured emails were warmed up properly to avoid spam filters. There are also other alternatives such as Instantly and others, but we have an overview of which one will suit you best HERE.

You can also watch a video going over which automated cold email sending tool will be best for you here:

Step 2: Market Research and Lead List Building

Once we had the email infrastructure set up correctly, we began doing market research so that we can build laser-targeted lead lists to use for the campaign.

We began the process by taking a look at Fred's past clients to identify the keywords and trends in their appearances. Using the insights gained from analyzing Fred's past clients, we then conducted in-depth market research to identify potential leads who fit the same profile.

This involved collecting data on industry-specific keywords, demographics, and geographic locations. With this information, we were able to generate highly targeted lead lists that maximized the chances of converting prospects into clients.

Once that was done, we used the database called Apollo.io to build a lead list of ~5,000 decision makers at property management companies.

Lastly, we verified the leads to make sure that the email accounts that we were sending to were valid.

Step 3: Crafting Effective Cold Emails

For the scripts, we follow our rule of 3: relevant, direct, value-based.

We identified a valuable asset that can be easily made into a template and has genuine value to the prospect.

We tested between video explanations, sales assets, and custom cold calling scripts. The one that worked the best in our test campaigns was the custom cold calling scripts, and from then on we only used when contacting prospects.

This would pique interest to get the first positive response and provide genuine value to the prospect, as it's something tangible that they can implement into their business. Then we positioned it in a concise and well written way to make sure that people understand exactly what they are being offered.

Lastly, we add spintax (spin syntax) to make sure we aren't sending the exact same message to thousands to people. To use AI to add spintax to your messages, use ChatGPT - Spintax Baby

Scroll further to see an EXACT conversation with a lead using the scripts we used for this client.

Step 4: Launching the Campaign

With everything in place, the campaign was launched at a cautious volume to protect email health and gradually scaled up based on the response rate. This careful approach helped maintain the quality and effectiveness of the outreach.

Step 5: Managing Responses and Converting Leads

As responses rolled in, managing them efficiently was key to conversion. Fred used tools like Calendly and Airtable to schedule calls and track interactions, ensuring no potential client was overlooked.

The Outcome

Within just six weeks, Fred’s strategy brought in two new clients with a lifetime value of $24,000, against an expenditure of $1,200. That’s a return on investment (ROI) of 20 times the initial spend. Not bad.

Conclusion

What we did for Fred is the power of a well-planned and executed cold email campaign in the real estate sector. If you’re looking to enhance your lead generation efforts, considering a similar approach might just be the key to your success.

Cold emailing, when done right, isn’t just about sending emails. It’s about creating a strategic, respectful, and effective communication flow that opens doors to new opportunities. For more insights and assistance in implementing such strategies, feel free to reach out or explore further resources here.