How To Beat The "Out Of Office" Automatic Reply

December 11, 2023

Framer CMS

The "Out-Of-Office" Automatic Reply

For those of you who have been living under a rock, an OOO automatic reply is sent when someone is out of office on vacation, a business trip, on maternity leave, or literally anything else.

Whatever the case may be, they aren't responding to emails right now. This is how they look:

They are ugly looking - I know.

It is your duty as a cold outreach menace to make sure that these people still see what you have to offer them.

If you don't - you are literally making the conscious choice to make less money and sign less clients. There is no excuse not to have an out of office subsequence. Just do it.

2 reasons why you should run to your sending tool right now and add an OOO subsequence to every single campaign you have running.

  1. It will 1000% not lose you money

  2. It will most likely get you more sales calls (and eventually more money in your bank account)

BONUS: It's free.

Like I said before, you are shooting yourself in the foot by not having an OOO subsequence.

It takes approximately 2.5 minutes to setup and will generate you more cash.


The 10 Step Process

  1. Go to your sending tool.

  2. Go to a campaign.

  3. Go to "Subsequences."

  4. Click "Add a Subsequence."

  5. Select these settings.

  1. Write a relevant subject line (ex. you back in?, back in office?, since you left, etc)

  2. In the email body, restate your offer and CTA to a sales asset, free resource, etc.

  3. Keep following up for 3-5 emails.

  4. If they respond, continue as if it were a normal response.

  5. If they don't after 3-5 emails - ditch the lead.

There is literally nothing more to it.

If you are an email marketer:

  • doing over $5k/month

  • able and willing to invest multiple 4 figures into lead gen

  • have case studies and testimonials

and are looking to:

  • inflate your tax bill

  • get on 15-40 sales calls every month with your dream prospect

  • looking for email marketing only pay for every call you get on (no retainers)

book a time on THIS calendar link below to see how we can work together.

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