The short answer
Exclusive verified leads run roughly $65 to $120, exclusive unverified $30 to $65, real-time shared $10 to $30, fresh applications $15 to $45, live transfers $50 to $300 with most between $75 and $150, aged data under $5, and business or UCC data cents per record. The bands do not overlap by accident — they price genuinely different products.
Two quotes thirty dollars apart are usually not the same thing priced differently — they are different things. These are the market bands as of the last time we checked them against live vendor pricing.
| Type | Market range | What you are paying for |
|---|---|---|
| Exclusive, fresh, verified | $65–$120 | One buyer, phone proven live |
| Exclusive, unverified | $30–$65 | One buyer, contact details unproven |
| Real-time shared | $10–$30 | Same record, three to five buyers |
| Fresh application (0–30 days) | $15–$45 | Recent, not real-time, resale unclear |
| Live transfer | $50–$300 | A connected call, screened by them |
| Aged / list | $0.50–$5 | Old intent, unknown consent |
| Business / UCC data | $0.02–$0.20 | A record, not a lead |
A quote above the exclusive band is not proof of a better lead. Large generic vendors charge $120 to $200 a lead and can still resell it to as many as ten other brokers, while niche providers that generate their own leads sell real-time exclusives for $50 to $90; the difference is mostly overhead. Expensive does not mean exclusive has the board and the questions to ask.
What moves a price inside a band
- Verification. A one-time-code step discards a large share of submissions and that cost lands in the price. It is most of the gap between a $60 lead and a $20 one.
- Exclusivity window. Exclusivity that holds longer costs more than exclusivity that lapses after thirty days and puts the record back on sale.
- Qualification depth. Screening throws away traffic somebody paid for.
- Volume. Orders in the hundreds move the per-lead price down.
- Delivery. Real-time webhook infrastructure costs more to run than a CSV.
The comparison that matters remains cost per funded deal rather than cost per lead. These bands are the input to that calculation, not a substitute for it — a $15 lead is only cheap if its funded rate holds up, and that is a question the price cannot answer.