Exclusive verified leads run roughly $65 to $120, exclusive real-time more broadly $30 to $150, real-time shared $10 to $30, fresh applications $15 to $45, live transfers $50 to $300 with most between $75 and $150, aged data under $5, and business or UCC data cents per record. The bands do not overlap by accident — they price genuinely different products.
Two quotes thirty dollars apart are usually not the same thing priced differently — they are different things. These are the market bands as of the last time we checked them against live vendor pricing.
| Type | Market range | What you are paying for |
|---|---|---|
| Exclusive, fresh, verified | $65–$120 | One buyer, phone proven live |
| Exclusive real-time (broad) | $30–$150 | One buyer, verification varies |
| Real-time shared | $10–$30 | Same record, three to five buyers |
| Fresh application (0–30 days) | $15–$45 | Recent, not real-time, resale unclear |
| Live transfer | $50–$300 | A connected call, screened by them |
| Aged / list | $0.50–$5 | Old intent, unknown consent |
| Business / UCC data | $0.02–$0.20 | A record, not a lead |
The comparison that matters remains cost per funded deal rather than cost per lead. These bands are the input to that calculation, not a substitute for it — a $15 lead is only cheap if its funded rate holds up, and that is a question the price cannot answer.
Exclusive, fresh, verified leads run roughly $65 to $120 on the open market. Exclusive real-time more broadly spans $30 to $150, where the verification standard varies considerably.
Because the same record is sold three to five times, so the generator recovers their cost several times over. You are buying a share of a merchant’s attention rather than the merchant.
The one-time-code step discards a large share of submissions, and the cost of the traffic that was thrown away lands in the price of what survives. It is most of the gap between a $60 lead and a $20 one.
No — it is a record of a business that has taken financing before, with no expressed intent and no consent. Priced in cents for that reason, and it is an outbound list rather than a lead source.
No, on cost per funded deal. These bands are the input to that calculation; a cheap lead is only cheap if its funded rate holds up, which the price cannot tell you.
We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.