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MCA leads by vertical

MCA leads for restaurants

High card volume, thin margins and heavy seasonality. Restaurants were the original merchant cash advance customer because card receipts made repayment easy to collect — and they remain a vertical where the daily remittance genuinely fits the cash flow.

The short answer

Revenue on restaurants files runs $25K–$120K/month for independents, with advances typically landing at $10K–$60K. Those are directional figures rather than measurements, and every lead clears the same 7 minimums regardless of vertical.

Typical revenue
$25K–$120K/month for independents
Typical advance
$10K–$60K
Price per lead
$60

How restaurants underwrites

What differs here from the general order underwriters work in.

  • Card volume is usually a large share of deposits, which makes remittance capacity unusually legible in the statements.
  • Margins are thin, so a remittance that looks affordable against revenue can be unaffordable against profit. This is the vertical where an oversized advance does most damage.
  • Multiple locations are frequently run through one account, which inflates apparent revenue for a single-site file.
  • Delivery platform payouts arrive on their own schedule and can make deposit patterns look irregular when the underlying trade is steady.

The general order underwriters work in is covered in what funders actually look at. The points above are what differs here.

Why restaurants deals get declined

Screen for these on the first call.

  • Negative days, which are more common here than in almost any vertical
  • Seasonal closures reading as failed months
  • Margins too thin to absorb the requested remittance
  • Recent opening — the failure rate in the first two years keeps floors high

Funder appetite

Which funders want this paper, and when.

Broad. Most funders take restaurant paper and many price it well, because card receipts are predictable and the collection mechanism fits. The constraint is usually deal size rather than willingness.

Seasonality

Pronounced and location-dependent. Coastal and tourist-area restaurants can show a four-month statement that captures only their off-season, which is worth flagging in the file rather than leaving to the underwriter to guess at.

How we handle verticals

Leads are assigned in rotation off live traffic, not picked from a menu — we cannot promise a pure order of any single industry. What we can do is tell you honestly whether the volume exists to weight your leads toward restaurants, before you spend anything.

Questions

What revenue do restaurants leads typically show?

$25K–$120K/month for independents, with advances typically landing at $10K–$60K. Every lead clears the same 7 minimums regardless of vertical.

Can I get only restaurants leads?

Not exclusively. Leads are assigned in rotation off live traffic rather than picked from a menu, so a pure single-industry order is not something we can honestly promise. We can weight your leads toward a vertical where the volume supports it, and we will tell you plainly before you order whether it does.

Why do restaurants deals get declined most often?

Negative days, which are more common here than in almost any vertical, most commonly. The others worth screening for on the first call are seasonal closures reading as failed months, margins too thin to absorb the requested remittance, recent opening — the failure rate in the first two years keeps floors high.

How much do the leads cost?

Leads are priced per lead across every vertical, in packs starting at 50.

Full pricing and the market context is on the buy page.

Get started

We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.

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