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MCA leads by vertical

MCA leads for restaurants

High card volume, thin margins and heavy seasonality. Restaurants were the original merchant cash advance customer because card receipts made repayment easy to collect — and they remain a vertical where the daily remittance genuinely fits the cash flow.

Typical revenue
$25K–$120K/month for independents
Typical advance
$10K–$60K
Price per lead
$60

What a restaurants file looks like

High card volume, thin margins and heavy seasonality. Restaurants were the original merchant cash advance customer because card receipts made repayment easy to collect — and they remain a vertical where the daily remittance genuinely fits the cash flow.

Seasonality

Pronounced and location-dependent. Coastal and tourist-area restaurants can show a four-month statement that captures only their off-season, which is worth flagging in the file rather than leaving to the underwriter to guess at.

How this vertical underwrites

  • Card volume is usually a large share of deposits, which makes remittance capacity unusually legible in the statements.
  • Margins are thin, so a remittance that looks affordable against revenue can be unaffordable against profit. This is the vertical where an oversized advance does most damage.
  • Multiple locations are frequently run through one account, which inflates apparent revenue for a single-site file.
  • Delivery platform payouts arrive on their own schedule and can make deposit patterns look irregular when the underlying trade is steady.

The general order underwriters work in is covered in what funders actually look at. The points above are what differs here.

Why restaurants deals get declined

Negative days, which are more common here than in almost any vertical

Seasonal closures reading as failed months

Margins too thin to absorb the requested remittance

Recent opening — the failure rate in the first two years keeps floors high

Funder appetite

Broad. Most funders take restaurant paper and many price it well, because card receipts are predictable and the collection mechanism fits. The constraint is usually deal size rather than willingness.

How we handle verticals

The feed is a round robin off live traffic, not a menu — we cannot promise a pure feed of any single industry. What we can do is tell you honestly whether the volume exists to weight your feed toward restaurants, before you spend anything.

Questions

$25K–$120K/month for independents, with advances typically landing at $10K–$60K. Every lead clears the same six minimums regardless of vertical — $30K+ monthly revenue, $15K+ requested, six months trading, four months of statements available, U.S.-based and mobile-verified by a 6-digit code.

Not exclusively. The feed is a round robin off live traffic rather than a menu, so a pure single-industry feed is not something we can honestly promise. We can weight your feed toward a vertical where the volume supports it, and we will tell you plainly before you order whether it does.

Negative days, which are more common here than in almost any vertical, most commonly. The others worth screening for on the first call are seasonal closures reading as failed months, margins too thin to absorb the requested remittance, recent opening — the failure rate in the first two years keeps floors high.

$60 per lead across every vertical, with a 25-lead minimum. A feed filtered to merchants doing $50,000 a month or more is $70. Full pricing and the market context is on the buy page.

Get started.

We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.

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