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MCA leads by vertical

MCA leads for trucking

The highest-volume vertical in most lead sources and the most polarising among funders. Owner-operators and small fleets run capital-intensive businesses with lumpy receivables, which is exactly the profile advances exist for — and exactly the profile some funders have been burned by.

The short answer

Revenue on trucking files runs $30K–$180K/month, clustered at the lower end for owner-operators, with advances typically landing at $15K–$75K. Those are directional figures rather than measurements, and every lead clears the same 7 minimums regardless of vertical.

Typical revenue
$30K–$180K/month, clustered at the lower end for owner-operators
Typical advance
$15K–$75K
Price per lead
$60

How trucking underwrites

What differs here from the general order underwriters work in.

  • Receivables are the whole business. Factoring arrangements are common and a funder needs to know whether receipts are already assigned before advancing against them.
  • Fuel is the largest variable cost and it moves. A month that looks weak may be a fuel spike rather than lost revenue, and saying so in the file matters.
  • Equipment breakdowns produce sharp one-month dips followed by recovery. Unexplained they read as decline; explained they read as exactly what they are.
  • Deposits often cluster around broker or factoring payouts rather than arriving daily, which makes daily remittance capacity harder to read from averages alone.

The general order underwriters work in is covered in what funders actually look at. The points above are what differs here.

Why trucking deals get declined

Screen for these on the first call.

  • An existing factoring agreement that already assigns the receivables
  • Single-truck operations below the time-in-business floor
  • Deposit patterns too lumpy for a daily remittance
  • Authority revoked or safety rating problems surfacing in diligence

Funder appetite

Which funders want this paper, and when.

Genuinely split. Some funders will not touch trucking at any price after portfolio losses; others built relationships specifically for it and price competitively. Knowing which is which is most of the value a broker adds on these files — placing a trucking file with a funder who quietly does not want it produces a decline you generated.

Seasonality

Freight demand softens in the first quarter and tightens through summer. A January statement is not a January business, and files submitted in early spring often show the softest four months a carrier will have all year.

How we handle verticals

Leads are assigned in rotation off live traffic, not picked from a menu — we cannot promise a pure order of any single industry. What we can do is tell you honestly whether the volume exists to weight your leads toward trucking, before you spend anything.

Questions

What revenue do trucking leads typically show?

$30K–$180K/month, clustered at the lower end for owner-operators, with advances typically landing at $15K–$75K. Every lead clears the same 7 minimums regardless of vertical.

Can I get only trucking leads?

Not exclusively. Leads are assigned in rotation off live traffic rather than picked from a menu, so a pure single-industry order is not something we can honestly promise. We can weight your leads toward a vertical where the volume supports it, and we will tell you plainly before you order whether it does.

Why do trucking deals get declined most often?

An existing factoring agreement that already assigns the receivables, most commonly. The others worth screening for on the first call are single-truck operations below the time-in-business floor, deposit patterns too lumpy for a daily remittance, authority revoked or safety rating problems surfacing in diligence.

How much do the leads cost?

Leads are priced per lead across every vertical, in packs starting at 50.

Full pricing and the market context is on the buy page.

Get started

We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.

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