What you are actually buying
Six conditions, each of which removes a record rather than scoring it.
An exclusive lead failing any one is never sent and never appears on your invoice.
Over $30,000/month in revenue
The floor, not the average. Most of what comes through is doing $50K–$150K a month, with a tail well past $500K.
Requesting over $15,000
Below this the commission does not cover the work on either side of the deal.
6+ months in business
Filters out the startups and the self-employed who convert well and fund at nothing.
4 months of bank statements available
They confirm they have them. You still collect the PDFs — that part is your process, not ours.
U.S.-based
Every exclusive lead. No offshore traffic, no international fills.
Mobile-verified by 6-digit code
The one that matters most. Every exclusive lead’s number is a live mobile phone somebody was physically holding minutes before the record reached you.
The mobile verification is the one that separates this from most of the market. A 6-digit code is texted as the last step of the application and the merchant cannot submit without entering it — so every exclusive lead's number was in somebody's hand minutes earlier. More on how each criterion is enforced.
What else gets sold as an MCA lead
Seven things, at prices differing by a factor of a thousand. Bands are the open market as of 29 August 2026, not our prices.
Seven different things are sold as merchant cash advance leads, at prices differing by a factor of a thousand. Most of the disagreement about what leads should cost is really a disagreement about which of these is being quoted. Bands are the open market as of 29 August 2026, not our prices.
| Type | Market price | Typical buyers per lead | Sold here |
|---|---|---|---|
| Exclusive, mobile-verified | $65–$120 | One | Yes — $60, under the floor of the band |
| Exclusive, unverified | $30–$65 | One, usually | No — our exclusive leads are mobile-verified |
| Real-time shared | $10–$30 | Three to five | Yes — $40 per lead, sold to more than one broker |
| Fresh application, 0–30 days | $15–$45 | Rarely disclosed | Not as a separate product — our four are in the pricing table below |
| Live transfer | $50–$300 | One call, screened by the seller | No |
| Aged data | Under $5 | Many, repeatedly | Yes — $0.35 per lead, not exclusive |
| UCC and business lists | Cents | Anyone who buys the file | No — a filing is a reason to call, not a request |
The row that matters is the first one, and the number that matters is not in the price column — it is cost per funded deal. At the benchmark clients report back on our exclusive leads, two to four funded from fifty (4–8%), $60 exclusive works out around $750 to $1,500 per funded deal. A $15 shared lead that takes four times the attempts to reach a merchant who has already spoken to three brokers has not saved anything; it has moved the cost off this line and onto payroll. Our own shared leads are $40 per lead, and the point where they beat exclusive on cost per funded deal is worked through on the shared leads page. The full bands, and where they came from, are in the price benchmarks by lead type, and the category itself is explained in what MCA leads actually are.
Pricing
Published, because a vendor who hides it is telling on itself.
Exclusive verified leads run $65 to $120 on the open market — we sit under the floor of that band.
| Exclusive leads | Per lead |
|---|---|
| Under 500 leadsThe standard price. Order size and pacing are agreed on the call. | $60 |
| 500+ leadsVolume pricing and priority pacing. Orders run to 1,000 at a time. | $50Per-lead price depends on order size. Quoted directly. |
Exclusive leads are billed per lead. What that works out to per funded deal, set against every other lead type on the market, is in how much MCA leads cost. If you want to run the maths against your own commission structure, the broker economics guide has the method.
Per lead, across everything we sell:
| Lead type | Per lead | Buyers per lead | TrustedForm certificate |
|---|---|---|---|
| Exclusive MCA leads | $60 | Sold to one broker | Yes |
| Shared MCA leads | $40 | Sold to more than one broker | Yes |
| Aged MCA leads | $0.35 | Not exclusive | No |
| Live submission data | Quoted directly | Sold to more than one broker | No |
Other lead types
Three more ways to buy, each with its own page.
This page is about exclusive leads. We sell three other lead types, each on its own page. Exclusive suits a floor that calls inside five minutes and works every lead hard; the others suit teams built to dial volume.
Sold to more than one broker. Comes with a TrustedForm certificate. Realtime applications at a lower price per lead, sold to more than one broker.
Not exclusive. No TrustedForm certificate. Older merchant cash advance records for high-volume outbound at a fraction of the cost.
Sold to more than one broker. No TrustedForm certificate. A live feed of merchant funding submissions for teams that dial volume.
How it reaches you
You set the format and we match it.
You set the format and we match it. Send the inbound webhook URL and the JSON your CRM expects — a sample payload, or just your field keys — and we shape our POST to it. You should not have to rebuild anything to accommodate us.
| Integrations | GoHighLevel, Salesforce, HubSpot, Close, Any CRM with an inbound webhook |
|---|---|
| Without a CRM | Email plus a live Google Sheet, if there is no CRM yet. |
| First lead | Within 24 hours of setup |
| Pacing | Roughly five a day, or whatever cap your floor can work |
| Delivery window | Business hours in your timezone, or 24/7. Your call. |
| Before anything real | A test lead goes through before anything real does. Nothing goes live until you confirm it landed right. |
Guarantees, and what we do not do
On exclusive-lead orders unless a line says otherwise, each with its limit attached, so it reads as a policy rather than marketing.
| Spam, dead numbers and bounced emails are replaced free | Send the proof and it is replaced, no argument. A merchant not picking up one call is not a spam lead. A number that comes back "not in service" is, and it gets replaced. |
|---|---|
| Short on the order, refunded for the difference | Every lead we do not deliver comes back to you. |
| Exclusive leads are sold to one broker. Nobody can prove that, including us. | No lead vendor can prove a lead went to only one buyer. A delivery log proves a lead reached you, not that it reached nobody else. Any vendor who says they can prove it is showing you a receipt. We are not going to build a story around it. Each exclusive lead is sent to one client. Shared leads and live submission data are sold to more than one broker, and aged leads are not exclusive, so you know which you are buying before you pay. Some of the largest brokerages in the country work with us on that basis, and have for years. |
| Every exclusive and shared lead comes with a third-party TrustedForm certificate | It records the submission: its timestamp, page URL, IP address and browser. On exclusive leads it also records the merchant completing the application and the consent disclosure exactly as they saw it. The timestamp is the merchant’s own, so you can measure your time to first dial against it. On exclusive leads a Clarity session recording is also available on request. Aged leads and live submission data do not come with a certificate. |
| No exclusive lead that fails qualification is billed | An exclusive lead missing a single criterion is never sent in the first place. |
If paying for leads before you have worked one feels like a gamble, we are not the right partner for you, and we would rather say so now. We want to work with sales teams that dial inside sixty seconds and take this seriously, because a lead that sits for a day is wasted, and we would rather not sell it than watch that happen.
Consent and compliance
Every exclusive and shared lead comes with a third-party TrustedForm certificate recording the submission: its timestamp, page URL, IP address and browser. On exclusive leads it also records the merchant completing the application and the consent disclosure exactly as they saw it. Aged leads and live submission data do not come with a certificate.
Quoted from the funding application as the merchant sees it at the point of submission. The name of the funding brand is withheld here and shown to clients.
We do not scrub against the DNC registry or litigator lists. On an exclusive lead the merchant applies on our own funding page, and the consent given there is what you receive, captured on the certificate. What that consent covers for your own dialling is in do-not-call rules when the number is a business.
What we do not do
- Commission or revenue-share deals
- Free trials
What clients report back
Benchmark on exclusive leads is 2–4 funded deals per 50 (4–8%). Best recorded is 8; worst is zero.
Lead to Application rate
Average funded deal
Our leads fund a deal every
Per 50 exclusive MCA leads, Infinite Bookings clients report 2 to 4 funded deals (4–8%) as of September 2026; the best recorded is 8 per 50 and the worst is none. The benchmark is for exclusive leads only; we publish no funded rate for shared, aged or live submission data. Client-reported, not measured on our systems. The full distribution is here, including the orders that funded nothing.
By vertical
What each one covers is how that vertical underwrites, why its deals die, and where funder appetite sits.
Leads are assigned in rotation off live traffic rather than picked from a menu, so we cannot promise a pure single-industry order. What each of these covers is how that vertical actually underwrites, why its deals die, and where funder appetite sits.
$30K–$180K/month, clustered at the lower end for owner-operators · advances $15K–$75K
$25K–$120K/month for independents · advances $10K–$60K
$50K–$400K/month, with a long tail above · advances $40K–$200K
$60K–$300K/month · advances $40K–$150K
$30K–$200K/month · advances $20K–$100K
$40K–$250K/month · advances $25K–$120K
$30K–$150K/month for independents, higher for multi-bay collision · advances $20K–$80K
$50K–$500K/month, scaling fast in either direction · advances $25K–$150K
$30K–$90K/month for a single location · advances $15K–$40K
$40K–$300K/month gross, with true margin a fraction of it · advances $20K–$70K
$30K–$120K/month for independents and single-location studios · advances $20K–$60K
$30K–$180K/month in season, far lower out of it · advances $20K–$75K
$60K–$600K/month · advances $40K–$200K
$80K–$700K/month gross, with margin a small fraction of it · advances $25K–$100K
Questions
How do I buy MCA leads from you?
Book a 15-minute call. We confirm the leads fit what you write, agree an order size and pacing, and send the agreement and invoice. Once payment clears and you send your webhook URL and field structure, a test lead goes through, and your first real lead lands within 24 hours of setup.
How is an exclusive lead order priced?
Per lead. Exclusive leads are $60 each, and orders of 500 or more move to volume pricing, $50 a lead, quoted directly. Order size and pacing are agreed on the call. You pay upfront, and any lead we do not deliver is refunded.
Are the leads exclusive?
Yes. Each exclusive lead is sold to one broker, and nobody can prove that, including us. No lead vendor can prove a lead went to only one buyer. A delivery log proves a lead reached you, not that it reached nobody else. Any vendor who says they can prove it is showing you a receipt. We are not going to build a story around it. We also sell shared leads and live submission data, which go to more than one broker, and aged leads, which are not exclusive; each is sold as what it is. Some of the largest brokerages in the country work with us on that basis, and have for years.
How fast do leads arrive?
Exclusive leads arrive in realtime, by webhook POST, the moment the merchant clears the 6-digit code. First lead within 24 hours of setup. Delivery paces at about five a day by default, and you can set a daily or weekly cap and a delivery window in your timezone.
Do you offer a free trial?
No. We charge upfront, we do not do commission or revenue-share deals, and there is no sample batch. If paying for leads before you have worked one feels like a gamble, we are not the right partner for you, and we would rather say so now. We want to work with sales teams that dial inside sixty seconds and take this seriously, because a lead that sits for a day is wasted, and we would rather not sell it than watch that happen.
Do the leads come with bank statements?
No, and be careful with any vendor who says otherwise. Every exclusive lead confirms on the application that it has four months of statements available, and that is a gate — a record that does not confirm is never sent and never billed. Collecting the PDFs is your process, and it is the first thing to ask for on the call.
Do exclusive leads include a completed application?
Yes. Each exclusive lead is a funding application the merchant filled in on our own page: legal business name, contact name, mobile, email, monthly revenue band, amount requested, time in business and state, with the submit timestamp. It is not an enrichment score or a database guess.
Are exclusive leads inbound?
Yes. We run our own paid traffic to our own funding application page, and the merchant completes it and types back a 6-digit code before the record exists. Nobody is cold-called into becoming a lead, and no exclusive lead is bought in from another vendor.
What consent does the merchant give, and do you scrub the numbers?
On an exclusive lead the merchant consents on our own funding page at the point of submission, and every exclusive lead comes with a third-party TrustedForm certificate: the recording of the merchant completing the application, the disclosure exactly as they saw it, the submission timestamp, page URL, IP address and browser. Shared leads come with a certificate too; aged leads and live submission data do not. We do not scrub against the DNC registry or litigator lists.
How long have you been doing this?
Infinite Bookings has run paid lead generation since 2022 and has sold MCA leads since 2023. As of September 2026 we generate roughly 1,000 leads a week, and some of the largest brokerages in the country have worked with us for years.
What CRMs do you integrate with?
GoHighLevel, Salesforce, HubSpot, Close, and anything with an inbound webhook. You send the URL and the JSON your CRM expects and we shape our payload to your fields, so nothing on your side gets rebuilt. Without a CRM, delivery is by email plus a live Google Sheet.