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MCA leads by vertical

MCA leads for home services

Steady, recession-resistant trades with predictable ticket sizes and genuine emergency demand. These businesses convert quickly because the use of funds is usually a vehicle, a crew or a seasonal inventory build — all of which pay for themselves inside the term.

Typical revenue
$40K–$250K/month
Typical advance
$25K–$120K
Price per lead
$60

What a home services file looks like

Steady, recession-resistant trades with predictable ticket sizes and genuine emergency demand. These businesses convert quickly because the use of funds is usually a vehicle, a crew or a seasonal inventory build — all of which pay for themselves inside the term.

Seasonality

HVAC swings hardest, with demand concentrated in temperature extremes. Plumbing and electrical are steadier. A spring statement window on an HVAC business catches the trough between heating and cooling season.

How this vertical underwrites

  • Deposits are frequent and small, which reads well for daily remittance capacity.
  • Emergency work produces genuine spikes rather than anomalies, and a heat wave or cold snap is a defensible explanation for an outlier month.
  • Vehicle and equipment finance is usually present and consumes a predictable slice of receipts.
  • Seasonal hiring shows as payroll expansion ahead of the revenue it produces.

The general order underwriters work in is covered in what funders actually look at. The points above are what differs here.

Why home services deals get declined

Existing equipment finance already heavily committing the receipts

Off-season statement windows understating the annual picture

Licensing or bonding issues surfacing in diligence

Sole operators below the revenue floor despite healthy margins

Funder appetite

Strong. This is well-liked paper — frequent deposits, real demand, and use of funds a funder can understand. Competition among funders on these files is usually to your advantage.

How we handle verticals

The feed is a round robin off live traffic, not a menu — we cannot promise a pure feed of any single industry. What we can do is tell you honestly whether the volume exists to weight your feed toward home services, before you spend anything.

Questions

$40K–$250K/month, with advances typically landing at $25K–$120K. Every lead clears the same six minimums regardless of vertical — $30K+ monthly revenue, $15K+ requested, six months trading, four months of statements available, U.S.-based and mobile-verified by a 6-digit code.

Not exclusively. The feed is a round robin off live traffic rather than a menu, so a pure single-industry feed is not something we can honestly promise. We can weight your feed toward a vertical where the volume supports it, and we will tell you plainly before you order whether it does.

Existing equipment finance already heavily committing the receipts, most commonly. The others worth screening for on the first call are off-season statement windows understating the annual picture, licensing or bonding issues surfacing in diligence, sole operators below the revenue floor despite healthy margins.

$60 per lead across every vertical, with a 25-lead minimum. A feed filtered to merchants doing $50,000 a month or more is $70. Full pricing and the market context is on the buy page.

Get started.

We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.

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