Webhook
An automated HTTP request that pushes a record into a receiving system the moment it is created.
The fastest lead delivery method, measured in seconds against minutes for email and hours for batch files. A good vendor shapes the payload to the fields your CRM already expects rather than requiring you to rebuild your intake.
Why it matters to a broker
Delivery method sets the floor on how old a lead is when a rep first sees it, which makes it upstream of every speed-to-lead conversation.
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