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MCA glossary

Webhook

Definition

An automated HTTP request that pushes a record into a receiving system the moment it is created.

The fastest lead delivery method, measured in seconds against minutes for email and hours for batch files. A good vendor shapes the payload to the fields your CRM already expects rather than requiring you to rebuild your intake.

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CRM setup for MCA brokers: routing leads so they get called

Getting leads into the right hands in seconds, not whenever someone checks.

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