The strongest single predictor of whether a lead order funds. Reachability falls sharply within the first hour and keeps falling — a merchant who applied at 9am has typically taken other broker calls by lunchtime.
Full guide
Speed to lead: why 14 hours kills an orderThe one variable that decides whether an order funds anything.
Related terms
Contact rate
The share of purchased leads that reach an actual conversation with the merchant.
Live transfer
A pre-qualified merchant connected directly to a broker by phone rather than delivered as a record.
Double dial
Calling a lead twice in quick succession, on the basis that a second ring shortly after a missed first is answered noticeably more often.
Webhook
An automated HTTP request that pushes a record into a receiving system the moment it is created.
Real-time delivery
Sending a lead record to the buyer at the moment of submission rather than in a scheduled batch.