The strongest single predictor of whether a lead order funds. Reachability falls sharply within the first hour and keeps falling — a merchant who applied at 9am has typically taken other broker calls by lunchtime.
Full guide
Speed to lead: why 14 hours kills a $3,000 orderThe one variable that decides whether an order funds anything.
Related terms
Contact rate
The share of purchased leads that reach an actual conversation with the merchant.
Live transfer
A pre-qualified merchant connected directly to a broker by phone rather than delivered as a record.
Double dial
Calling a lead twice in quick succession, on the basis that a second ring shortly after a missed first is answered noticeably more often.
Webhook
An automated HTTP request that pushes a record into a receiving system the moment it is created.
Real-time delivery
Sending a lead record to the buyer at the moment of submission rather than in a scheduled batch.