A missed callback should get a text within seconds

The merchant was busy all day. At 7pm they finally return the call, and the rep is on another one. What happens in the next few seconds decides whether that merchant is still yours, because they have other brokers’ numbers in the same call log and yours just went to voicemail.

What the merchant sees

Nothing on that timeline needed the rep. The text went out before he knew the phone had rung, and by the time he looked, the merchant had already picked a time. The alternative is the merchant hearing a voicemail greeting, hanging up, and scrolling to the next MCA number in their recent calls — which, in Alex’s experience, is what most of them do.

What the text should say

• The rep’s first name and the shop’s name. It turns an unknown number into a person, the same reason you text first before a cold call.
• That you missed them, not that you are busy. It is an apology, not an excuse.
• A specific promise — a couple of minutes — and an alternative: reply with a time that works.
• Nothing else. No link, no pitch, no application. The only job is to keep the conversation with you.

Setting it up

Alex’s advice for anything other than GoHighLevel is to ask Claude or another AI assistant for the exact steps in your CRM; it is a simple workflow and every major CRM can do it. The text still goes out under the same rules as any other message you send, so it belongs inside your SMS consent set-up rather than beside it.

It is the first of six automations the top brokerages run. The second covers the other direction — the lead nobody has called yet — and moves it to the next rep after five minutes.

Questions brokers ask

AM

Alex Makowski

Founder, Infinite Bookings

Runs the lead generation operation behind Infinite Bookings — paid traffic, the funding application, and the delivery pipeline that puts records into brokers’ CRMs.

Reachable directly at alex@infinitebookings.com or 732-609-7182.