Ask for the live landing page URL, check who runs the ads, look at the disclosure text for a brand that is not theirs, watch for records arriving in batches on a supposedly real-time feed, and see whether merchants mention other brokers calling. A reseller is not automatically a bad vendor, but you are paying a margin for a chain you cannot inspect.
Plenty of vendors buy from a generator and sell on. The problem is not the arrangement, it is that you are paying for exclusivity and consent quality that neither party controls, and the diligence stops one link short of where it needs to reach.
| Check | What a reseller looks like |
|---|---|
| Ask for the live landing page | Reluctance, or a page under another brand |
| Look at the ad library for their brand | No ads running, ever |
| Read the consent disclosure | Names a company you have not heard of |
| Watch arrival times | Batches on the hour, on a "real time" feed |
| Ask merchants who else called | Several brokers, same day |
Genuine real-time generation produces records at the irregular intervals humans fill in forms. A feed that delivers in clusters at consistent times is being pulled from somewhere else on a schedule, whatever the contract calls it. This one you can check yourself from your own timestamps, without asking anybody anything.
That last point is the practical difference. A generator who owns their traffic can change the creative, tighten the screening or turn a bad source off. A reseller can send an email.
Ask for the live landing page, check whether their brand runs ads at all, read the consent disclosure for another company’s name, watch for batched arrival times, and ask merchants who else called them.
Not always, but you pay a margin for a link that adds no verification and cannot fix quality problems. The diligence also has to reach one party further than you can see.
Real-time generation arrives at the irregular intervals people fill in forms. Records clustering at consistent times are being pulled from elsewhere on a schedule, whatever the contract calls it.
Because whoever ran the ad and hosted the form is who the merchant actually consented to hear from, and that company is usually named in the text. If it is not your vendor, they did not generate the lead.
Only as far as their supplier’s policy allows, and they cannot enforce it. The promise is about inventory they do not control.
We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.