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Legitimate is doing two jobs in that question. One is whether the company exists and will deliver anything after you pay. The other is whether what arrives is what you were sold. The first is rare and takes ten minutes to rule out; the second is common and where the money goes.
One more thing gets called a bad vendor and is not: leads exactly as described, bought by a floor that dials them hours later. No vendor solves that one.
The ten minutes that cost nothing
| Check | How | What should stop you |
|---|---|---|
| Domain age | Any WHOIS lookup | Weeks old, beside a claim of years |
| A registered entity | Secretary of State search, billing state | No entity, or a name that does not match |
| A named human | The site, then LinkedIn | Nobody’s name on any page |
| A phone that answers | Call in business hours, before you enquire | Voicemail only, or a new number each time |
| Terms published | Pricing, criteria, replacements, on the site | Quoted privately, never written down |
Passing all five is a floor, not a recommendation, and one row needs a caveat. A funding application page under a different consumer-facing brand is normal, ours included: a merchant applying for funding should not be reading a page about buying leads. Where that tips into the reseller pattern is spotting a reseller’s subject, and its reading is the one to follow: the ad library, the disclosure name and arrival times all belong there.
Which claims you can check, and which nobody can
| The claim | Checkable | How |
|---|---|---|
| The phone is verified by a code | Yes | Dial the records and count what connects |
| This is the consent disclosure | Yes | The text, plus a certificate for one record |
| These are the qualification gates | After the fact | Count the records that miss one |
| Each lead goes to one buyer | No | The proof would have to be an absence |
That last row includes us. A delivery log proves a lead reached you; it cannot prove the record reached nobody else, because that proof would be an absence. Ask what has a checkable answer instead: do you sell aged data, and what does the resale policy say in writing. A written commitment is something you can hold. An offer of proof is not.
Red flags, and the ones that only look like flags
Thirteen are already written out one at a time in the thirteen questions, each with what a vendor sounds like when they dodge that one. Three more are about the transaction rather than the product.
- A price far below the band. A $20 quote for an exclusive, verified lead is not a discount, it is a different product wearing the label.
- Urgency attached to an irreversible payment method. A wire today at a price that expires tonight works because a wire has no recourse; the irreversibility is the tell, not the price.
- An invoice from a name you could not find. If the entity billing you is not the one you checked, you do not know who your claim would be against.
Run this on us
Every check here works on us, and several answers are not flattering: no free trial, no sample batch, a minimum of fifty leads at $60, a benchmark of two to four funded per fifty rather than our best, and no scrubbing against DNC or litigator lists. In our favour, nothing is prepared for you — the fifty come off the same week’s generation as everybody else’s, unsorted and unpicked. What we give away is a file of public UCC filings, which is not a sample of the paid leads.
Questions brokers ask
How do you check if an MCA lead vendor is legitimate?
Start with what needs no cooperation: the domain creation date, an entity registered in the state on the invoice, a named human, a phone answered in business hours, and published terms. Then ask for the consent disclosure text and a certificate for one delivered record — a vendor generating their own traffic can send both the same day.
Can a lead vendor prove a lead is exclusive?
No, and neither can we. A delivery log proves a record reached you; it cannot prove the record reached nobody else, because that proof would be an absence. Ask instead whether they sell aged data, and what the resale policy says in writing.
Is a cheap MCA lead price a red flag?
A quote far below the band is. Exclusive, mobile-verified leads ran $65 to $120 when we checked vendor pricing on 29 August 2026, and generating one qualified application cost us $24.07 per lead in the week to 5 September 2026. A $20 exclusive verified lead is priced under what the traffic costs.
Should I ask for a free sample of MCA leads before buying?
A batch a vendor had a week to prepare tells you about the sample, and a free trial is usually the leads nobody else bought. We offer neither: the minimum is a real order of fifty at $60.
Reference
The thirteen questions, with our answersEach carries what a bad answer sounds like, so it runs on any vendor including us.
Alex Makowski
Founder, Infinite Bookings
Runs the lead generation operation behind Infinite Bookings — paid traffic, the funding application, and the delivery pipeline that puts records into brokers’ CRMs.
Reachable directly at alex@infinitebookings.com or 732-609-7182.