The short answer
Aged data is worth buying when you have idle rep capacity, a disciplined follow-up process and a marginal dial cost near zero — because at a low enough price a poor funded rate can still clear. It is not worth buying as a substitute for fresh leads on a floor already at capacity, and it always needs re-scrubbing, because consent and phone ownership both decay. Ours are $0.35 per lead, not exclusive, no TrustedForm certificate.
Aged leads have a bad reputation that is mostly deserved and occasionally wrong. The question is never whether they are good — they are not — but whether they are cheap enough to be worth the dials on a floor that has spare dials.
They are also where Alex tells a new broker to start. A thousand dollars buys thousands of aged contacts against a handful of real-time ones; worked hard, they close a few deals, and that cash flow pays for the next rung. Start with aged leads, then reinvest has the ladder.
| Condition | Aged data works? |
|---|---|
| Idle rep capacity | Yes — the dials are free at the margin |
| Rep-heavy, lead-light cost structure | Yes |
| Disciplined multi-touch follow-up | Yes |
| Floor already at dialling capacity | No — it displaces better leads |
| Small team closing on fresh inbound | No |
| Starting out, more time than money | Yes — as the first rung, not the destination |
| No suppression or scrub process | No, and it is a risk as well as a waste |
What has decayed by the time you get it
- Intent. The merchant asked for funding months ago and may well have got it.
- Contactability. Numbers get reassigned and businesses close.
- Consent. Revocations you never saw have happened in the interval.
- Exclusivity, entirely. Assume everyone has called them.
Aged data is not a UCC list
The two get sold side by side and they are different things. An aged record is an application a merchant really filled in, a while ago. A UCC list is public filing data: it says a business took secured funding once, and nobody on it asked to be called. That is why UCC lists sell for cents a record, and why a UCC list is targeting rather than intent. The three-way comparison puts both beside live transfers, and what a UCC-1 filing is covers what the filing does and does not tell you.
The angle that works
Not "you enquired about funding" — they know, and so did the last six callers. The workable angle is renewal timing: a merchant who was funded four to six months ago is approaching the point where their advance is roughly half paid down — the usual renewal eligibility — which makes aged data a renewal list rather than a lead list. That reframing is what makes the maths work when it works at all.
We sell aged MCA leads at $0.35 per lead, and everything above applies to them: they are not exclusive, they carry no TrustedForm certificate, and they need a re-scrub before anyone dials. They suit the first three rows of the table, not the last three.