Applies to the follow-up email as much as to a campaign, and it applies to business recipients. The requirements are modest and the failures are usually administrative rather than deliberate — a missing physical address, or an unsubscribe that takes too long to process.
Related terms
Prior express written consent
The standard of permission required for certain marketing calls and texts to wireless numbers under the TCPA.
Suppression list
A list of contacts that must be excluded from outreach — opt-outs, complaints, known litigators, existing customers.
TCPA
Federal law restricting calls and texts to wireless numbers, with statutory damages of $500 to $1,500 per violation.