Book
Objections

When another broker has a cheaper offer

Half of those offers are not real, and you can show that without saying it.

Alex Makowski · Updated 30 August 2026 · 2 min read

The short answer

Ask to see the offer. A large share of the cheaper numbers merchants are holding are pre-underwriting guesses, offers on a shorter term that cost more in daily payment, or offers conditional on stips nobody has collected. Comparing the two on total payback and daily remittance rather than on the factor alone usually resolves it — and where the other offer is genuinely better, say so.

The instinct is to defend your number. The better move is to ask to see theirs, because the request is reasonable, the merchant usually complies, and about half the time the document answers the objection without you having to argue.

What the cheaper offer usually is

What they were toldWhat it usually turns out to be
A lower factorA shorter term — more per day, less total time
A number over the phoneA pre-underwriting guess with nothing behind it
A bigger advanceConditional on stips nobody has collected yet
"No fees"Fees present, deducted from the funded amount
A genuinely better offerSometimes. It happens.

Compare the right things

  • Total payback, in dollars. Not the factor — the dollars.
  • Daily or weekly remittance, which is what the merchant actually feels.
  • Term length, because it is what makes a low factor expensive per day.
  • Net funded after fees, which is the number that reaches their account.
  • Whether the offer is underwritten or quoted.

When to concede

When it is genuinely better, tell them. A merchant who is told plainly that the other offer wins remembers it, and renewals and referrals come out of that far more often than out of a deal argued away from somebody. Ask to be called when they renew, and diarise it.

The version of this that costs you money is matching a number you cannot actually place. An offer you talk a funder into and then cannot deliver ends with the merchant funded elsewhere and your standing with that funder worse than it was.

Questions.

Keep reading.

Book 15 minutes with Alex.

We will tell you straight up if we cannot help you.

Read this before you book.

  • ✗We do not offer free trials.
  • ✗We do not give discounts.
  • ✗We do not do commission deals.
  • ✓We require an upfront investment to work with us.

If you are not able to invest into getting more leads for your brokerage, do not book a call.

— Alex