Including the times it did not work. We quote the benchmark rather than the ceiling, because an expectation we cannot hit costs us more than the order was worth.
50
2–4
That is the benchmark our clients report on an order of fifty. At an average funded deal around $62k, two deals is $124,000 funded off a $3,000 spend.
The full distribution, including the orders that funded nothing:
0
It has happened. Every single time it came down to the same thing, and it was not the leads.
2–4
Where most shops land on an order of 50. This is the number we quote, not the best one.
8
One shop, one order. Worth knowing the ceiling exists; not worth planning around.
If the math only works at the top of the range it does not work. So here it is at the bottom — the number we tell you to plan against.
A shop came to us convinced the batch was dead — nobody picking up, whole order garbage, wanted a refund. We asked them to export their CRM data and ran a report on it.
0h
Fourteen hours, on a merchant who filled out a funding application at 9am and was actively shopping that morning. By the time anyone called, three other brokers had already been through him. That is not a lead quality problem wearing its own name — it is a sales process problem wearing a lead quality costume.
That is the entire list. It is not clever and it is not proprietary. It is done, or it is not — and it is the variable that decides everything else.
We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.