Cost per funded deal
Total acquisition spend divided by the number of deals that actually funded from it.
The only figure worth comparing lead vendors on. A $15 shared lead that takes four times the dials and funds a third as often costs more per funded deal than a $60 exclusive one, and the difference lands on payroll rather than the lead line.
Why it matters to a broker
A workable ceiling is a fifth to a third of gross commission per deal. Work yours out once and lead pricing stops being a matter of opinion.
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