The only figure worth comparing lead vendors on. A $15 shared lead that takes four times the dials and funds a third as often costs more per funded deal than a $60 exclusive one, and the difference lands on payroll rather than the lead line.
Full guide
MCA broker economics: what a funded deal is actually worthHow commissions work, what a deal is worth, and the maths behind a lead budget.
Related terms
Contact rate
The share of purchased leads that reach an actual conversation with the merchant.
Points
The broker or ISO commission on a funded advance, expressed as a percentage of the funded amount.
Cost per lead
The price paid to acquire a single lead record, before any consideration of whether it converts.
Close rate
The share of qualified merchants who accept an offer and fund.