Total acquisition spend divided by the number of deals that actually funded from it.
The only figure worth comparing lead vendors on. A $15 shared lead that takes four times the dials and funds a third as often costs more per funded deal than a $60 exclusive one, and the difference lands on payroll rather than the lead line.
Contact rate
The share of purchased leads that reach an actual conversation with the merchant.
Points
The broker or ISO commission on a funded advance, expressed as a percentage of the funded amount.
Cost per lead
The price paid to acquire a single lead record, before any consideration of whether it converts.
Close rate
The share of qualified merchants who accept an offer and fund.
We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.