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Glossary

Data append

Adding contact details to a record from a third-party database rather than collecting them from the person directly.

How UCC lists and most compiled data acquire phone numbers, since a public filing carries a business address and nothing else. Appended contact data is a probabilistic match with a confidence score, not a fact the merchant supplied.

Why it matters to a broker

This is the whole difference between an appended number and one verified by a code the merchant typed in.

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