Confirming a phone number by texting a code mid-application that the applicant must enter to submit.
The difference between a number that is formatted correctly and one that a person was holding. It discards a substantial share of traffic, which is most of the gap between a $60 lead and a $20 one.
Data append
Adding contact details to a record from a third-party database rather than collecting them from the person directly.
Exclusive leads
Lead records sold to a single buyer, ideally with no expiry on that exclusivity.
Contact rate
The share of purchased leads that reach an actual conversation with the merchant.
We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.