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MCA glossary

Double dial

Definition

Calling a lead twice in quick succession, on the basis that a second ring shortly after a missed first is answered noticeably more often.

One of the four habits that separate shops reporting positive returns from those reporting none, alongside calling within five minutes, texting and emailing immediately, and following up more than once before writing a merchant off.

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Speed to lead: why 14 hours kills a $3,000 order

The one variable that decides whether an order funds anything.

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