Renewal
A new advance to a merchant who already has repayment history with the funder, usually once a meaningful share of the existing advance is repaid.
The cheapest deal a broker writes — no acquisition cost, faster close, and better underwriting because the funder has real repayment behaviour rather than an inference from statements.
Why it matters to a broker
The conversation belongs while the advance is still running, not once it clears. A merchant who finishes an advance and hears nothing has clean receipts and a phone full of brokers working UCC lists.
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