Lead records sold simultaneously to multiple buyers, typically three to five.
Priced at a fraction of exclusive, and the merchant receives several calls in quick succession. Semi-exclusive usually means two or three buyers but has no standard definition — it sometimes means exclusive within a state or vertical, which is not exclusivity at all if competitors work nationally.
Exclusive leads
Lead records sold to a single buyer, ideally with no expiry on that exclusivity.
Aged leads
Previously generated lead records resold weeks, months or years after the merchant originally applied.
Round robin
A distribution method in which each incoming lead is assigned to one client in rotation.
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