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MCA glossary

Exclusive leads

Definition

Lead records sold to a single buyer, ideally with no expiry on that exclusivity.

The word is used loosely. "Exclusive at time of sale" can mean the record returns to an aged-data pool after 30 or 365 days, which is exclusivity with an expiry date most buyers never ask about.

Full guide

Exclusive vs shared vs aged MCA leads

What each type really means, and who gets to the merchant first.

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