A fair policy replaces disconnected numbers, provably false contact details and bounced emails on proof, without argument and without a quota. It does not replace merchants who declined, did not answer, or turned out not to want funding after all — those are dialling outcomes. The dodge to watch for is a policy with a percentage cap, a short claim window, or a requirement to prove a negative.
Replacement policy is where a vendor’s confidence in their own product becomes contractual. The generous ones are usually generous because the claim rate is low, which is itself the useful signal.
| Claim | Should be replaced? |
|---|---|
| Number disconnected or not in service | Yes |
| Email hard-bounces | Yes |
| Contact details provably false | Yes |
| Duplicate of a lead already delivered | Yes |
| Outside the agreed qualification criteria | Yes |
| Merchant did not answer three calls | No |
| Merchant said they are not interested | No |
| Merchant was declined by a funder | No |
| Merchant funded elsewhere first | No |
Spam, dead numbers and bounced emails are replaced on proof, with no cap and no argument, and anything failing the qualification criteria is never sent in the first place so it cannot be billed. A short order is refunded for the difference rather than credited. Those are narrow terms, which is the point — a policy you can rely on beats one that sounds larger.
Disconnected numbers, hard-bounced emails, provably false contact details, duplicates and anything outside the agreed qualification criteria — replaced on proof, without a cap and without argument.
No. A merchant not picking up the first few calls is a normal dialling outcome, not a defective lead. A vendor who replaces those is pricing it into the lead or will stop once you scale.
A percentage cap, a claim window shorter than your follow-up cadence, a requirement to submit recordings for each claim, credits instead of replacements, and sole-discretion language that turns the policy into a request.
At least as long as your cadence runs — three weeks is reasonable. A 48-hour window guarantees that leads you have not finished working expire before you could have claimed on them.
The undelivered balance should be refunded rather than credited toward a future order. An agreement that is silent on this was written by somebody who expects to be short.
We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.