Contact is effectively guaranteed, which is what the price buys — typically $50 to $300. It moves cost off the payroll line and onto the lead line, which is a good trade when contact rate is the bottleneck and a poor one when close rate is.
Full guide
UCC lists, aged data and live transfers explainedThe three lead types people confuse most, and what each is actually good for.
Related terms
Aged leads
Previously generated lead records resold weeks, months or years after the merchant originally applied.
Exclusive leads
Lead records sold to a single buyer, ideally with no expiry on that exclusivity.
Speed to lead
The elapsed time between a lead being generated and the first outbound contact attempt.