Live transfer
A pre-qualified merchant connected directly to a broker by phone rather than delivered as a record.
Contact is effectively guaranteed, which is what the price buys — typically $50 to $300. It moves cost off the payroll line and onto the lead line, which is a good trade when contact rate is the bottleneck and a poor one when close rate is.
Why it matters to a broker
Ask what qualification happened before the transfer. "Pre-qualified" ranges from a full screening to somebody confirming they own a business.
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