A pre-qualified merchant connected directly to a broker by phone rather than delivered as a record.
Contact is effectively guaranteed, which is what the price buys — typically $50 to $300. It moves cost off the payroll line and onto the lead line, which is a good trade when contact rate is the bottleneck and a poor one when close rate is.
Aged leads
Previously generated lead records resold weeks, months or years after the merchant originally applied.
Exclusive leads
Lead records sold to a single buyer, ideally with no expiry on that exclusivity.
Speed to lead
The elapsed time between a lead being generated and the first outbound contact attempt.
We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.