Average advance size across the market sits near $50,000, but it varies substantially by industry — retail runs well below the mean while construction, transportation and larger service businesses run above it. Since commission is points on the funded amount, industry mix in a lead feed affects broker revenue more than most brokers account for.
Two brokers buying leads at the same price from the same market can bank very different amounts per funded deal, and the reason is usually which industries their feed happens to contain.
| Action | Effect |
|---|---|
| Track average funded advance by industry | Tells you which files are worth chasing |
| Ask a vendor about vertical mix | Sets expectations before the order |
| Weight the feed where volume supports it | Possible, within limits |
| Raise the revenue floor | Bigger files, higher cost per lead |
The honest caveat on the third row: a feed running off live traffic is a round robin rather than a menu, so weighting is a matter of degree rather than a filter. Any vendor promising a pure single-industry feed at volume is describing something they cannot reliably deliver.
The most reliable lever is the fourth — a higher revenue floor produces larger files across every industry, at a higher cost per lead. Whether that trade is worth making depends on your commission structure and whether your funder relationships support the larger paper.
Around $50,000 across the market, though it varies substantially by industry — retail runs well below the mean while construction, transportation and larger service businesses run above it.
Revenue scale and revenue shape. Steady daily receipts support a larger remittance than lumpy project income at the same annual revenue, and some sectors hold cash balances that others do not.
Substantially. Commission is points on the funded amount, so a feed weighted toward larger-file industries pays more per funded deal at the same lead price.
Only as a weighting, not a filter — a feed running off live traffic is a round robin. Any vendor promising a pure single-industry feed at volume is describing something they cannot deliver reliably.
Raise the revenue floor on the feed. It produces larger files across every industry at a higher cost per lead, and whether the trade is worth it depends on your commission structure.
We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.