At the benchmark of two to four funded deals per fifty exclusive leads, a $60 lead works out to roughly $750 to $1,500 per funded deal. The ceiling you should set is a fifth to a third of your gross commission per deal — at a $62,000 average advance and ten points, that puts the affordable ceiling near $1,200 to $2,000, which most exclusive feeds clear and most live-transfer pricing does not.
Cost per lead is on the invoice; cost per funded deal is the number that decides whether the invoice was a good idea. The gap between them is the funded rate, and it varies enough between lead types to reverse the ranking entirely.
The same $3,000 order, at four different funded rates. We plan against the third row because it is the bottom of the benchmark clients report, and a lead source that only works at the top of its range does not work.
Funded rates are client-reported; the arithmetic is ours.
Cost per funded deal is not only the lead spend. Rep time on the dials, the CRM, the dialler and the scrub all belong in it, and they are what make a cheap high-volume feed more expensive than it looks. A shop comparing $60 exclusive against $15 shared on the invoice alone is comparing two numbers that do not describe the same amount of work.
A fifth to a third of your gross commission on the deal. At a $62,000 average advance and ten points that is roughly $1,200 to $2,000, and a $60 exclusive lead at the benchmark funded rate lands around $750 to $1,500.
Total acquisition spend on a batch divided by the deals that funded from it — including rep time, dialler and scrub costs, not just the lead invoice. Judge it across several orders rather than on one.
No. Plan against the bottom of your range. A lead source that only clears your ceiling at its best outcome is a source that will fail in an ordinary month, which is most months.
Deal size, by several times. Ten dollars a lead is $500 on an order of fifty; moving your average advance from $45,000 to $62,000 is worth about $1,700 per funded deal at ten points.
Yes, and leaving it out is what makes high-volume cheap feeds look better than they are. Two hundred dials and fifty dials are not the same cost even when the invoice says they are.
We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.