On this page
Every brokerage has a theory about why its funnel underperforms. Almost none has watched a merchant try to use it. Clarity is the cheapest possible fix for that, and it is the one tool we make non-negotiable for anyone we work with.
It is also what makes the landing page conversion rate — about 5% of visitors into qualified leads — a number you can act on rather than argue about. The second video makes the same point.
It has already changed one thing on our own funnel that we would not have found otherwise. Recordings showed merchants reaching the bank statement upload step and leaving — merchants who had already answered the revenue and amount questions. The step came off, cost per lead fell significantly, and quality went up rather than down.
What it does
- Screen-records every live session on the page, whether it submits or drops out, and filtering the recordings to non-converters is where the useful ones are.
- Shows where drop-offs cluster — a field, a step, a screen size.
- Shows where people take longest, which is usually where the copy or the layout is unclear.
- Costs nothing, which has never once meant it was not valuable.
What it changes
Funnel decisions stop being about feelings. When a change is proposed — a field, a headline, the position of the one-time passcode — the recordings say whether the problem it is meant to fix exists. There is a specific reason a funnel is not converting, and without the data you cannot make an educated decision about it; with it, most of the arguments end.
It sits alongside the conversion tracking, not instead of it. The pixel and Conversions API tell Meta what a good outcome looks like; Clarity tells you why the page is or is not producing them.
Questions brokers ask
Is Microsoft Clarity free?
Yes, entirely. It records sessions, builds heatmaps and shows drop-offs at no cost, which is why there is no budget argument for running a funnel without it.
What does Clarity show on a funding application page?
Every session, submitted or abandoned: where merchants stop, which field they hesitate on, and how the page behaves on the phone sizes most of them use.
Does Clarity replace the Meta pixel?
No. The pixel and Conversions API report outcomes to Meta so the algorithm can optimise. Clarity shows you what happened on the page. You need both.
Does session recording slow the page down?
Not measurably. Slow page speed on a funding page is almost always the page itself, and Clarity is the tool that would show you that.
What do I do with the recordings?
Watch the abandoned ones. A step that loses real merchants at the same point every time is a problem with the page, and the recordings will show which step and usually why.
Alex Makowski
Founder, Infinite Bookings
Runs the lead generation operation behind Infinite Bookings — paid traffic, the funding application, and the delivery pipeline that puts records into brokers’ CRMs.
Reachable directly at alex@infinitebookings.com or 732-609-7182.