Work a lead across multiple channels for roughly three weeks, front-loading heavily: several attempts on day one, daily for the first week, then tapering. Most floors stop after two calls, which is before the majority of connections happen — the gap between a two-attempt cadence and an eight-attempt one is usually larger than the gap between two lead vendors.
Ask a floor how many times they call a lead before writing it off and the answer is usually two. Ask them where their funded deals came from and a large share arrive after the fourth attempt. Both things are true at once, which is the whole argument for a written cadence.
| When | Attempts | Channels |
|---|---|---|
| Day 0, within 5 minutes | 1 call | Call, then text if no answer |
| Day 0, later | 2 more calls, spaced | Call, email |
| Days 1–5 | 1 call daily, varying the hour | Call, one text mid-week |
| Days 6–14 | Every other day | Call, email |
| Days 15–21 | Twice | Call, breakup email |
Calling the same merchant at 10am every day for a week is one attempt repeated five times — you are sampling the same slot in their routine. Rotate through morning, midday and late afternoon and the connect rate moves without a single extra dial.
At the end of the cadence, or immediately if they ask you to. A completed cadence with no contact is a diary date at ninety days, not a deletion — merchants who were mid-crisis in March are sometimes funded in June. A request to stop is permanent and propagates everywhere.
Eight to twelve attempts over about three weeks, front-loaded so several happen on the first day. Most floors stop at two, which is before the majority of connections happen.
Two calls back to back about a minute apart on the first attempt. One missed call from an unknown number is ignored; a second immediately afterwards reads as urgent, and it lifts the connect rate at no extra cost.
About three weeks, tapering from several attempts on day one to twice in the final week. Past that, uncontacted leads are better diarised for ninety days than dialled again.
No — on the first attempt and around the fourth. Every-time voicemails train the merchant to ignore the number, and they cost rep time that is better spent on the next dial.
When the merchant asks not to be contacted, which is immediate and permanent across every channel. Otherwise a finished cadence means diarise, not delete — funded deals do come out of ninety-day follow-ups.
We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.