Brokers who conclude that Meta does not work for MCA usually ran one angle, in one format, for three weeks. The system is designed for the opposite: a lot of creative, across a lot of angles, with the algorithm doing the selecting.
| Angle | Example | What it does |
|---|---|---|
| Industry | Restaurants, landscaping, med spa, trucking | Gets granular about who fills in the form |
| Product | MCA, line of credit, debt consolidation | Meets the merchant at the product they already want |
| State | “Funding for Florida businesses” | Personal, and useful whether you are nationwide or not |
| Revenue tier | “Doing $60K a month?” | Raises the file size — see the halving rule below |
| Use of funds | Inventory, equipment, payroll, expansion | Names the reason they were already thinking about |
| Pain point | “The bank said four to six weeks” | The urgency the product exists for |
Static and video: run both
Both formats, every angle. The examples below are from our own account — for orientation, not for copying. A restaurant-specific static; a product-specific line-of-credit ad crossed with a home-services audience; and a plain lifestyle image with raw text, the kind that can be a stock photo or a phone picture. None of it is clever. All of it is direct.
The video ad in the walkthrough was made in about five minutes with an AI tool and never edited. The script, in full: don’t start with your bank — a bank takes four to six weeks and decides on your personal credit, not what the business brings in; revenue-based funding takes three months of statements, offers come back the same day, money in 72 hours, up to $500K, no hard pull; doing $30K a month or more? That is the whole ad.
Do not turn them off
Once uploaded, ads stay on. Meta pushes spend to the ten to fifteen percent that are producing, and starving the rest is the algorithm doing its job. The only reason to switch something off is spend visibly going to a creative that is producing nothing. Our account produces hundreds of new ads a week, and almost nothing is paused — the creative pipeline is about feeding the system, not curating it.
Questions brokers ask
Six reliably work: industry-specific, product-specific, state-specific, revenue-tier, use-of-funds and pain-point. The best one for your account is whichever the data picks — upload all six and let Meta concentrate spend.
Both. It is a useless debate: upload static and video versions of every angle and the ads manager answers it within a week. Our account runs both continuously.
At $100 a day, 20 to 30. More as the budget rises, because more traffic fatigues each creative sooner. At scale, hundreds of new ads a week.
No. Meta pushing spend to 10 to 15% of the ads is the system working. Pause something only when spend is visibly going to a creative that produces nothing.
No. Direct outperforms clever in this category. The video ad in the walkthrough was made in five minutes with an AI tool and never edited; the static ads use stock or phone photos with plain text.