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MCA leads by vertical

MCA leads for independent auto dealers

A vertical where the prior lien is almost always the deciding factor. Most independent dealers finance their inventory through a floor plan lender, and that lender is secured against the cars — which means an advance sits behind a facility covering the dealership’s single largest asset.

Typical revenue
$80K–$700K/month gross, with margin a small fraction of it
Typical advance
$25K–$100K
Price per lead
$60

What a independent auto dealers file looks like

A vertical where the prior lien is almost always the deciding factor. Most independent dealers finance their inventory through a floor plan lender, and that lender is secured against the cars — which means an advance sits behind a facility covering the dealership’s single largest asset.

Seasonality

Tax refund season is the single biggest event — February through April is materially the strongest stretch for independent and buy-here-pay-here dealers, because down payments arrive with refunds. Late summer is the trough.

How this vertical underwrites

  • Floor plan financing is a prior secured position over inventory. It rarely appears as an MCA position and always matters, so it has to be asked about directly.
  • Gross deposits are enormous relative to profit. A dealer banking $400,000 a month may earn $40,000 of it, which makes a holdback set off gross receipts dangerous.
  • Buy-here-pay-here dealers hold their own paper, so their receivables are consumer notes with their own default profile rather than cash from sales.
  • Title and registration flows move money through the account that belongs to the customer or the state, not the dealer.

The general order underwriters work in is covered in what funders actually look at. The points above are what differs here.

Why independent auto dealers deals get declined

Floor plan facilities with blanket coverage over inventory

Gross-to-net gaps that make the holdback unserviceable

Buy-here-pay-here portfolios with unclear collection performance

Licensing or bonding issues surfacing in diligence

Funder appetite

Narrow and specialist. A minority of funders write this vertical properly; the rest either decline it or price off gross revenue in a way that produces a deal the dealer cannot carry. Knowing which desks genuinely take auto dealers is most of the value on these files.

How we handle verticals

The feed is a round robin off live traffic, not a menu — we cannot promise a pure feed of any single industry. What we can do is tell you honestly whether the volume exists to weight your feed toward independent auto dealers, before you spend anything.

Questions

$80K–$700K/month gross, with margin a small fraction of it, with advances typically landing at $25K–$100K. Every lead clears the same six minimums regardless of vertical — $30K+ monthly revenue, $15K+ requested, six months trading, four months of statements available, U.S.-based and mobile-verified by a 6-digit code.

Not exclusively. The feed is a round robin off live traffic rather than a menu, so a pure single-industry feed is not something we can honestly promise. We can weight your feed toward a vertical where the volume supports it, and we will tell you plainly before you order whether it does.

Floor plan facilities with blanket coverage over inventory, most commonly. The others worth screening for on the first call are gross-to-net gaps that make the holdback unserviceable, buy-here-pay-here portfolios with unclear collection performance, licensing or bonding issues surfacing in diligence.

$60 per lead across every vertical, in lead packs starting at 50. Full pricing and the market context is on the buy page.

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We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.

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