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MCA leads by industry

MCA leads for gyms and fitness studios.

Recurring revenue on paper and a deferred obligation underneath it.

Typical monthly revenue
$30K–$120Kfor independents and single-location studios
Typical advance
$20K–$60K
Exclusive, per lead
$60

directional figures · every exclusive lead is over $30,000 a month in revenue and requesting over $15,000

Underwriting gyms and fitness studios.

What underwriters look at

  1. Membership revenue is genuinely recurring and genuinely predictable, which is the strongest thing in the file. Monthly billing produces the cleanest deposit pattern in this list.
  2. Annual prepayments are a liability, not a windfall. A funder seeing a January spike wants to know whether that is growth or twelve months of service sold in advance.
  3. Churn is the number that actually matters and almost never appears in a file. A studio replacing 6% of members a month is a different business from one replacing 2%.
  4. Equipment is usually financed and already secured, so there is rarely unencumbered collateral behind the advance.

Why deals die

  • Heavy reliance on annual prepayments that inflate a single month
  • Membership churn visible as a declining deposit trend
  • Equipment finance holding a prior lien across the floor
  • Studios in build-out or their first year, which fail the time-in-business floor

Funder appetite.

Improving but selective. The recurring billing model is attractive; the deferred revenue and the post-pandemic memory are not. Boutique studios with high per-member revenue place more easily than large-format low-price gyms.

Whatever the industry.

All exclusive leads meet the following criteria

  • Over $30,000 a month in revenue
  • Requesting over $15,000
  • One year or more in business
  • 600+ credit score
  • No previous defaults
  • Under 5 positions
  • U.S.-based
  • Mobile verified by 6-digit code

A lead that misses any one is never sent and never billed.

By industry.

All industries →

Questions.

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If you are not able to invest into getting more leads for your brokerage, do not book a call.

— Alex