How liquor and convenience stores underwrites
What differs here from the general order underwriters work in.
- Lottery is close to a pass-through. Large sums in and large sums out, on margins of a few percent — a store looking like a $250,000-a-month business may be a $60,000 one once lottery is stripped.
- ATM replenishment cycles cash out of the account and back in, inflating both sides of the statement without any trade behind it.
- The liquor licence is often the most valuable asset the business holds and it is not usually pledged, which changes what a funder is actually secured against.
- Margins are thin enough that a holdback set off gross receipts can be a large share of actual profit. This is a vertical where the holdback percentage matters more than the factor.
The general order underwriters work in is covered in what funders actually look at. The points above are what differs here.
Why liquor and convenience stores deals get declined
Screen for these on the first call.
- Gross deposits that collapse once lottery and ATM flows are removed
- Licence transfer or renewal issues surfacing in diligence
- Holdback percentages that gross revenue supports and net margin does not
- Existing supplier credit that already claims a share of daily receipts
Funder appetite
Which funders want this paper, and when.
Cautious but real. Funders who understand the vertical price it well because the receipts are genuinely daily and genuinely reliable. Funders who do not tend to either decline it or price off a revenue figure that is not real, which produces a deal the merchant cannot service.
Seasonality
Steadier than most, with a lift around holidays and major sporting events. Fuel-attached convenience stores swing with pump prices in a way that has nothing to do with how much they are selling.
How we handle verticals
Leads are assigned in rotation off live traffic, not picked from a menu — we cannot promise a pure order of any single industry. What we can do is tell you honestly whether the volume exists to weight your leads toward liquor and convenience stores, before you spend anything.
Questions
What revenue do liquor and convenience stores leads typically show?
$40K–$300K/month gross, with true margin a fraction of it, with advances typically landing at $20K–$70K. Every lead clears the same 7 minimums regardless of vertical.
Can I get only liquor and convenience stores leads?
Not exclusively. Leads are assigned in rotation off live traffic rather than picked from a menu, so a pure single-industry order is not something we can honestly promise. We can weight your leads toward a vertical where the volume supports it, and we will tell you plainly before you order whether it does.
Why do liquor and convenience stores deals get declined most often?
Gross deposits that collapse once lottery and ATM flows are removed, most commonly. The others worth screening for on the first call are licence transfer or renewal issues surfacing in diligence, holdback percentages that gross revenue supports and net margin does not, existing supplier credit that already claims a share of daily receipts.
How much do the leads cost?
Leads are priced per lead across every vertical, in packs starting at 50.
Full pricing and the market context is on the buy page.
Other verticals
$30K–$180K/month, clustered at the lower end for owner-operators
$25K–$120K/month for independents
$50K–$400K/month, with a long tail above
$60K–$300K/month
$30K–$200K/month
$40K–$250K/month
$30K–$150K/month for independents, higher for multi-bay collision
$50K–$500K/month, scaling fast in either direction
$30K–$90K/month for a single location
$30K–$120K/month for independents and single-location studios
$30K–$180K/month in season, far lower out of it
$60K–$600K/month
$80K–$700K/month gross, with margin a small fraction of it