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MCA leads by vertical

MCA leads for liquor and convenience stores

Enormous transaction volume, thin margins and a bank statement that needs interpreting more than any other vertical. Lottery, ATM replenishment, money orders and fuel all pass through the same account as actual sales, and none of them are what they look like.

Typical revenue
$40K–$300K/month gross, with true margin a fraction of it
Typical advance
$20K–$70K
Price per lead
$60

What a liquor and convenience stores file looks like

Enormous transaction volume, thin margins and a bank statement that needs interpreting more than any other vertical. Lottery, ATM replenishment, money orders and fuel all pass through the same account as actual sales, and none of them are what they look like.

Seasonality

Steadier than most, with a lift around holidays and major sporting events. Fuel-attached convenience stores swing with pump prices in a way that has nothing to do with how much they are selling.

How this vertical underwrites

  • Lottery is close to a pass-through. Large sums in and large sums out, on margins of a few percent — a store looking like a $250,000-a-month business may be a $60,000 one once lottery is stripped.
  • ATM replenishment cycles cash out of the account and back in, inflating both sides of the statement without any trade behind it.
  • The liquor licence is often the most valuable asset the business holds and it is not usually pledged, which changes what a funder is actually secured against.
  • Margins are thin enough that a holdback set off gross receipts can be a large share of actual profit. This is a vertical where the holdback percentage matters more than the factor.

The general order underwriters work in is covered in what funders actually look at. The points above are what differs here.

Why liquor and convenience stores deals get declined

Gross deposits that collapse once lottery and ATM flows are removed

Licence transfer or renewal issues surfacing in diligence

Holdback percentages that gross revenue supports and net margin does not

Existing supplier credit that already claims a share of daily receipts

Funder appetite

Cautious but real. Funders who understand the vertical price it well because the receipts are genuinely daily and genuinely reliable. Funders who do not tend to either decline it or price off a revenue figure that is not real, which produces a deal the merchant cannot service.

How we handle verticals

The feed is a round robin off live traffic, not a menu — we cannot promise a pure feed of any single industry. What we can do is tell you honestly whether the volume exists to weight your feed toward liquor and convenience stores, before you spend anything.

Questions

$40K–$300K/month gross, with true margin a fraction of it, with advances typically landing at $20K–$70K. Every lead clears the same six minimums regardless of vertical — $30K+ monthly revenue, $15K+ requested, six months trading, four months of statements available, U.S.-based and mobile-verified by a 6-digit code.

Not exclusively. The feed is a round robin off live traffic rather than a menu, so a pure single-industry feed is not something we can honestly promise. We can weight your feed toward a vertical where the volume supports it, and we will tell you plainly before you order whether it does.

Gross deposits that collapse once lottery and ATM flows are removed, most commonly. The others worth screening for on the first call are licence transfer or renewal issues surfacing in diligence, holdback percentages that gross revenue supports and net margin does not, existing supplier credit that already claims a share of daily receipts.

$60 per lead across every vertical, in lead packs starting at 50. Full pricing and the market context is on the buy page.

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We will tell you straight up if we cannot help you. No commission deals, no free trials, no chasing you for three weeks.

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